I find myself constantly asking myself, “Is this the best way to use my time?” or “What could I do differently?” You will often find that you are more focused on your business than your business. This trend is exciting, and I believe it will make the world a better destination. Our distillery is carbon-neutral and operates on all renewable energy.īoth big and small brands have begun to recognize that consumers are more educated, have higher expectations, and hold higher standards. The sustainability aspect is another essential part of it. It’s, therefore, as “farm to bottle” as possible. Sugarcane is 100% estate-grown in the Dominican Republic. Our rum is made entirely from fresh sugarcane juice, not molasses. Modern consumers want better ingredients, better processes, and greater accountability.Ĭandela was developed in this way because of that. People care about how things are made, whether yogurt, shampoo, or Candela rum. It’s exciting to see consumers care more about what they put in their bodies. This process is repeated until the product/service has super fans. Next, I test the effect on the market to see if it works. Next, I create a product that can be sold. I made a method that helped me determine the right line. This helps me go into sleep mode and shut off my work brain. When I go to sleep, I will try to read before I go, even if it is just a little. These include new partners, new initiatives, and new ideas.Įvery day is different, but I try to shut down my computer by 7:30 pm, then spend time with my beautiful wife and our adorable daughter.Īfter a long day, we’ll have a great time together playing and cooking dinner. My “discovery” meetings are usually scheduled in the afternoon. I return to work at 1 pm after having a light lunch.Īfternoons can be about discovery and opportunities. It’s about moving things along as efficiently as possible. When I can, I do this outside in the sun. I usually take a break from work to have a quick snack or refill my coffee. I am already in the zone by 7:45 am and getting through all my emails as fast as possible. Therefore, productivity is essential! Every morning, I get up at 6:45 am to go to the gym between 6:30, and 7:30 am. Our team is small and does a lot with very little. This is how the idea of bringing the best expression of the Dominican spirit to the rest was born. Yet, there wasn’t any brand that made it. Mamajuana was consumed by millions every year. I was shocked to learn that I couldn’t buy it and bring it home. It was also known as “mamajuana.” Its smooth taste and exotic spices enticed me.
What is the story of Candela Mamajuana?.
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